6 Data Cleansing Strategies to Improve Your Data Quality

6 Data Cleansing Strategies to Improve Your Data Quality

Data quality is crucial to success in any enterprise, business, or organization. Simply deleting the undesirable, disorganized, low-quality data that is unreliable, contradictory, and incomplete leads to low-validity data analytics, which leads to subpar decision-making. As a result, companies are developing data-cleansing solutions to improve the quality of their data.

Six Data Cleaning Techniques to Boost Data Quality

Businesses can execute a successful data cleansing plan that fits their objectives and requirements while providing more accurate data and increasing business efficiency. The following are six data-cleaning techniques to enhance the quality of your data.

1. Make a case for business-related strategic data clean up

It goes without saying that low-quality data causes firms to lose millions of dollars annually. The problem, however, is that no one is able to grasp the significance of data quality or how, specifically, it relates to better business outcomes.

To create a strong strategic plan for data cleansing, you must thoroughly understand the objectives of your organization’s operations and how better data quality could support those objectives. As a company, you’ll also need to come up with KPIs that may be used to gauge the success of your data cleaning efforts and calculate the financial benefits of raising the caliber of your data.

2. Create a plan for data quality

If your company has successfully presented a strategic plan for integrated data cleansing, it is now time to create a data quality plan. A project to raise the caliber of your data is what a data quality plan is. You may also seek assistance from data cleansing services, which can help you create the ideal strategy.

Your data quality plan should specify the specific data sets that will be targeted as well as the most significant quality problems. It should specify the methods and procedures for data cleansing that will be used, as well as the supporting software tools. Along with defining roles and responsibilities and defining success for your data cleansing endeavor, your plan should include specifying roles and responsibilities.

3. As you are collecting data, standardize and verify it

Standardizing data immediately as it is collected is one of the simplest ways to improve its uniformity and consistency. It simply implies implementing data entry standards, such as demanding that data fields be filled out acceptably before submission and addition to the organization’s database.

By validating the data at the point of entry, an organization can also raise the quality of the data. To limit the number of erroneous entries and maintain the integrity and usability of data sets, information like phone numbers, credit card numbers, and emails can be vetted by software or authenticated by any CRM data cleansing services in real-time.

4. Selecting the appropriate data cleansing methods

The type of data the firm wishes to generate and how exactly the data will support the business goals and objectives will determine the data cleansing technique. These objectives mirror those outlined in the business case and data quality plan. Any organization can accomplish the following through the data cleansing technique:

  • Delete any information that is not relevant.
  • Eliminate redundant entries.
  • Ensure data consistency among various sources.
  • Eliminate abnormal data and outliers.
  • Eliminate blank data fields.

Ask further questions, like which data fields are crucial, or do mandatory data fields frequently go unfilled, and numerous other inquiries of this nature that are pertinent to corporate requirements.

5. Data can be cleaned up right in the cloud

It works best for businesses that use cloud storage for their data. Data can be cleaned, prepared, and transformed using a variety of software solutions that can be stored directly in the cloud. The traditional databases employ a schema-on-write methodology, which makes the data cleansing procedure difficult and time-consuming. As a business, you should seek a schema-on-read solution that enables specialized data cleansing techniques.

Firms may save time and money in the data cleansing steps while increasing time-to-insights and optimizing the value of their data with the option to cleanse data in cloud storage buckets selectively.

6. Automate the cleaning of the data

Numerous software tools are available that simplify the data cleansing procedure, help enterprises gain insights faster, and lower the expense of keeping up with high-caliber sets of data.

One way of automating data cleansing uses regex routines, which scan scripts for patterns in text strings and carry out specific processes. Regex expressions can be used in various ways to clean and convert data, ensuring its quality and putting it in a position to be used in business analytics applications.


One of the most important ways to make wise and accurate business decisions, which in turn affects total business returns and efficiency, is through data cleansing. Annually inaccurate and unsuitable data also causes businesses to lose customer confidence and money. As a result, every organization must participate in data cleansing practices.

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