If you are a digital marketer or slightly aware of online marketing, you already know how video marketing suddenly became an essential part of the advertisement.
Today, everybody spends their time on YouTube, Facebook lives, Snapchat, and the most popular Instagram Reels. Due to this evolution, brands have now switched from text-based marketing to video marketing to get more customers within a shorter time span.
Video marketing offers various mediums to reach the specific target audience with in-depth targeting tools and insights. Since 2016, brands have witnessed a boom in video marketing and its benefits, especially in B2C and eCommerce marketing.
When it comes to B2B video marketing, things have started to move faster than in the last few years. According to Wyzowl, 83% of businesses believe that video gives them a good ROI.
So, it would not be a surprising step to choose video marketing over other forms of marketing and spend time on making your brand videos as unique as you can.
Surprising Facts You Need to Know About Video Marketing in 2022
Here are some valuable insights about video marketing and its evolution in recent years and the years to come.
Video is Dominating the User Trends
Video marketing is overpowering digital marketing in 2022 more than ever before. To attract people to your official website, you must use videos on various social media platforms and email marketing.
Let’s check out some stats that prove how use trends have changed over the years.
● By 2020, more than 82% of the global traffic will be generated via videos and downloads.
● As per the wordstream report, One-third of the online activity is watching videos.
● Online video is preferred by 6 out of 10 people over television
● Video content gets 12 times more shares than texts and images combined.
So, if you are revamping your business marketing, you should pay more attention to producing video content to get the buzz online.
Video Marketing is the Key to Build Brand Reputation Online
Video marketing stats also represents how small businesses have increased their brand reputation online and gained the trust of the online users with effective video strategy.
By using a video that emotionally connects the viewers, businesses can build trust, attract more potential customers and get millions of followers in no time. Here’s what the stats say.
● Videos display a positive impact on brand loyalty with a 2.3% increase. In addition, video ads increase purchase intent by 1.16% and draw more than 400% more conversions than Flash animation (DoubleClick).
● Video leads to brands. According to a survey, 54% of consumers want to see more video content from a brand or business they like. (HubSpot, 2018).
The increasing demand for videos can be utilized by businesses to tell stories and create amazing explainer video concepts to build a loyal customer base online.
Videos Influence SEO & Google Rankings
Given the immense popularity of video content, it should be no surprise that most internet traffic depends on video marketing. As a result, it largely impacts the SEO and Google Search Rankings of brands in the years to come.
In simple words, Google loves video content, and businesses who choose video marketing for SEO are likely to overpower the competition and rank higher on the search engine.
For example, if you sell a microwave oven and your website is embedded with related tutorials, explainers, and product feedback videos, you are getting ahead of your competitors with the maximum SEO value from your video marketing.
● Your website has a 53% more chance to appear on Google first if your content has videos embedded. (Linkedin)
● Organic traffic from SERPs has risen by 157 %, thanks to videos. (IIDE Institute)
Video Marketing is the Direct Way to Get Leads & Sales
One of the most powerful insights of video marketing is that it influences buyers’ purchase decisions while promoting content. So let’s look at these video marketing statistics for businesses.
● According to Tubular Insights, more than 64% of customers purchase a product after watching.
● 89% of markets state that video brings a good ROI, and videos help them with lead generation. (Wyzowl)
● Viewing a product video makes it 85 % more likely the visitor will purchase the product considered.
So, the bottom line is that video campaigns must be your go-to method to attract sales and revenue as it boosts traffic and click-through rates.
Social Media Statistics You Must Know
Like a business website, social media has an algorithm that makes content viral within a few seconds. Hence, it is one of the most dominating marketing tools for brands that want instant brand awareness and traffic.
● A study shows that a brand’s social media presence influences 73% of online consumers to make purchase decisions.
● YouTube [88%] is the most popular platform among marketers for sharing videos, followed by Facebook [76%], LinkedIn [66%], and Instagram [65%]
● Video posts on social media get 48% more views.
Think about how different kinds of social media videos can be created for your social media handles and tell stories that social media users find exciting and informative enough.
As a result, you will find increased followers, traffic, and leads, just as the stats indicate as you move forward.
How to Add Videos to Your Product Marketing Strategy
Whether your goal is to get positive ROI or enhance brand reputation, video marketing can help you with all aspects. Below are some ways you can add videos to your business marketing strategy
Product Explainers
Product explainer videos are useful for the customers to learn about your brand and great to post anywhere you want. For example, you can post them on social media or your website homepage.
Landing page videos
Business websites are your valuable digital asset, and today, videos are an integral part of a business website. Having specific videos on your landing pages makes sure that your visitors have more time to know you, leading to increased chances of conversions.
Social Media Videos
YouTube continues to be the best video content platform for businesses and influencers, along with Facebook and Instagram videos. All of these social media channels are helping small businesses to grow faster and established ones to become a brand.
Suppose you have been in the marketing industry for a while. In that case, you already know how the algorithm keeps changing for social media marketing and how fast you can reach millions of people with the right video content.
Email Videos
According to IIDE, the click-through rate on a first email with a video increased 96%. This simply means to add videos that define your brand’s personality and excite the recipient to explore your product or services.
Final Words
If you have understood these insights for your video marketing strategy in 2022, you are ready to kickstart your year with more leads and conversion. Whether your products or services are, investing in video marketing can do wonders for your online business.
Moreover, if you think of producing videos yourself, you will budget, time, equipment, and resources to create shareable videos. Or you can find an experienced and well-known video production company to help you with all types of video content, be it long explainer videos or even YouTube shorts.
Author bio:- Komal Kokate is the Co-Founder and CEO of MotionGility, an Explainer Video Company. With a keen eye for creativity, she is an expert in video marketing. While delivering high results to clients, she loves exploring the market and the latest marketing trends in the B2B industry. Connect with her on Facebook and LinkedIn.
HussaiN is a full-time professional blogger from India. He is passionate about content writing, tech enthusiasts, and computer technologies. Apart from content writing on the internet, he likes reading various tech magazines and several other blogs on the internet. Email ID: arrowtricks.pvt@gmail.com
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