The graphic design industry is constantly evolving and adapting to new technologies, markets, and audiences. As we approach mid-2023, some of the biggest trends in graphic design are stranger than you would have thought. It has led most industries to increase their graphic design hiring levels too.
While post-pandemic designing strategies have undergone significant changes, the ones that really matter are the following.
> Minimalism: Less is more when it comes to design elements, colors, fonts, and layouts. Minimalist designs aim to convey a clear and simple message with as few distractions as possible and cut out clutter from the start.
Minimalism began as an art movement and has transcended borders; it can (and does) help create a sense of elegance, sophistication, and professionalism.
> Retro-futurism: One of the prime reasons why several leading corporations hire a graphic designer online is the unique blend of nostalgia and innovation that fuse into retro-futurism- with past cues & futuristic visions. Retro-futuristic designs can create a contrast between old and new, as well as evoke a sense of curiosity and excitement.
Many leading graphic design outsourcing companies now believe in a new maxim: chaotic maximalism. This is a pure Generation-Z invention and has its own followers.
> Typography: Typography is not just about choosing a font, but also about creating a visual hierarchy, balance, and a sense of balance and harmony in a design. Typography can also convey a mood, tone, and personality, as well as enhance the accessibility of a design.
> Illustrations: Illustrations are a creative and expressive way to communicate a message, story, or concept in a design. Illustrations add a human touch, humor, and emotion to a design, as well as showcase the unique style and voice of the designer. Outsourcing artwork services to India guarantees that you get the best work done on all these 4 points.
Time zone advantages, enormous cost savings, and the immense talent pool India boasts are just 3 of the reasons it’s a hot and happening outsourcing destination.
Identifying trends and acting on them in 2023 and beyond
If you’re a graphic designer, you know how important it is to keep up with the latest trends and stay ahead of the curve if you want to create stunning and effective designs for your clients. However, organizations think on a very different scale.
To each of these parties, outsourcing graphic design work to india has its own different merits.
The reason is that Indian graphic designers lead the world in resourcefulness and innovation, and there are plenty of major corporations worldwide who will certify that.
What styles, colors, fonts, and techniques will dominate the design scene in the rest of 2023 and ahead, you ask?
3 of the most inspiring and influential graphic design trends for 2023, based on our research and analysis of various sources, leave us with the following results.
They will work regardless of whether you’re designing logos, websites, posters, flyers, or anything else.
2023’s 3 Biggest Graphic Design Trends
1. Flared fonts
One of the most noticeable graphic design trends for 2023 is the use of flared fonts. These are fonts that have a tapered or curved shape at the ends of their strokes, creating a dynamic and much more elegant look.
These fonts are perfect for creating logos, headlines, and titles that catch attention and convey a sense of sophistication and style. They can also be combined with other fonts or elements to create contrast and balance, and you might need to seriously consider graphic design hiring for that to work.
The most popular flared fonts are “Baskerville”, “Optima”, “Didot”, “Bodoni”, and “Garamond.” You can also find many modern and creative flared fonts on third-party sites like ‘Fontspring.’
2. Enter the Metaverse
The Metaverse is a term that refers to a virtual reality world where people can interact with each other and with digital content. The concept has been popularized by bestselling sci-fi novels like Ready Player One and Snow Crash and by platforms like Fortnite, Minecraft, and Facebook Horizon.
The Metaverse is not only a gaming phenomenon, but also the (potential) future of social media, entertainment, education, commerce, and a lot more. As such, it has a huge impact on graphic design, as designers need to create immersive and engaging experiences for users in this brand-new dimension.
Graphic design trends for the metaverse include:
- The use of 3D graphics, animations, AR & VR to create realistic and interactive environments and characters. Those chunky headsets will soon be history.
- The use of bright neon lights and holograms to create futuristic and sci-fi aesthetics.
- The use of custom avatars, logos, & stickers to create personal and social identities and expressions. For that, you might need to hire a graphic designer online.
3. Photographic branding
Another trend for 2023 and onwards is the use of photography as a branding tool. Photography is a powerful way to communicate a message, a story, a mood, and even a personality. It can also help to create a connection with the audience and evoke emotions.
Photographic branding is not just about using photos as backgrounds or illustrations, but also about using them as logos, icons, patterns, textures, or filters.
Some examples of photographic branding are:
A. The use of photos as logos or icons, such as Instagram, Pinterest, or Snapchat.
B. The use of photos as patterns or textures, such as Nike & Levi’s.
C. The use of photos as filters or effects, such as Spotify, Netflix, and Apple Music.
A word on dark mode and its effect on websites
The dark mode is a feature that allows users to switch the color scheme of a website or an app from light to dark. It can help to reduce eye strain, save battery life, improve contrast, and create a sleek and modern look. It’s now a feature on all OS.
Do consider dark mode websites and related graphic designs for the young and more tech-savvy audiences.