It’s the middle of the night; you’re wide awake after yet another day of endless work. Exhausted, you’re browsing Facebook, and you see it! A carousel ad – with vibrant images, dynamic copy, and links to each colorful layer.
And without hesitation, you feel inspired. You realize – creating a carousel ad for your own business isn’t so farfetched. The truth is, there are lots of creative Facebook carousel ad examples out there – you just have to know where to look.
Read on for some of our favorite samples of carousel ads and the techniques you can learn to power up your own.
1. Shein
The fast fashion powerhouse Shein utilizes carousel ads to show off its designs. Its use of a carousel ad structures an immediate comparison between available styles or products, allowing the brand to create an urge to shop.
Shein’s carousel posts demonstrate how styles can be accessorized, layered, and styled. The brand often uses bright colors, mixing and matching items, and promotes multiple products in one carousel.
Their posts are witty and interactive, even using copies of familiar phrases from friends like “outfit of the day!” or “add to cart now!” Their use of the carousel ad format is inspiring, modern, and creative- defying expectations and encouraging shoppers to view shopping in a whole creative new light.
2. BarkBox
BarkBox is a subscription service that allows customers to set up regular deliveries of high-quality treats and toys for their dogs. A great way to market this service is through Facebook Carousel Ads. Carousel Ads allow users to scroll through multiple panels featuring pictures, videos, and links – perfect for showcasing some of BarkBox’s most beloved products!
A few examples of carousel ads to draw inspiration from might include pictures of happy dogs enjoying their BarkBox deliveries with captions inviting others to join in the fun, multiple videos of trendy BarkBox items with prices and product features listed, or several panels featuring a selection of the unique toys available to order.
3. IKEA
IKEA offers excellent examples of effective campaigns that other businesses can use for inspiration. For instance, IKEA created a series of carousel ads featuring aesthetically pleasing product images and descriptions to evoke an emotional response from shoppers. The ads featured a range of IKEA products, from furniture to decorations, all in a bright and eye-catching color scheme.
The carousel ad also included a brief description of each product. There is also a call-to-action that drove shoppers to the IKEA website. By providing shoppers with a detailed and attractive inventory, IKEA was able to tempt shoppers into browsing their website and making a purchase.
4. Nike
Nike is a brand that has had great success with capitalizing on the power of social media marketing, mainly through innovative Facebook Carousel Ads. These ads are multi-panel, visually charged displays. They encourage users to swipe or scroll through a group of related images or videos to get an all-rounded understanding of a product or campaign.
A few examples of powerful Nike Carousel Ads include its “Air Max Day” campaign. This features videos of athletes who have worn Air Max shoes to celebrate the shoe’s 30th anniversary.
Another example is its “Hyper Fusion” campaign. It highlighted different athletes in a neon-lit pop art style empowered by their shoes.
Finally, the “Find Your Air” campaign. This focused on various athletes on the field of play, each finding a special connection to their own Nike Air. Each of these campaigns used the multi-panel Carousel format to provide users with a highly varied yet interconnected view of the featured campaigns, highlighting what Nike had to offer.
5. The Sill
The Sill is an excellent source of Facebook Carousel Ad Examples to use for inspiration. With vibrant colors and creative angles, they’ve utilized their images for perfectly crafted carousels.
One great example is their “House Plants of Instagram” ad. It combines beautiful photos in the carousel with informative captions. They’ve also used their carousel ads in an entertaining way, like the “2020 Summer Bucket List” carousel. This one is fun and inspiring, featuring five different images of unique summer activities.
The Sill has used carousel ads focusing on bright colors and inspiring quotes, like “Plants have the power to bring joy to any space.” When crafting your own carousel ad, be sure to use vibrant colors that will catch the attention of potential customers.
6. Dell
Dell is the world’s 3rd largest PC maker, and they use Facebook Carousel Ads to reach and engage with their potential customers. The carousel ads’ visual nature enables rich storytelling opportunities to drive engagement.
Dell uses carousel ads to display the product’s specs, such as image, name, and price, and with each image, a link takes the customer to a landing page to learn more if they desire. These Facebook ads draw attention and create an engaging user experience.
They share the many benefits of their products or post creative content, such as “Which laptop would you choose-the slim 14″ or the colorful 15″?” with images of their laptops.
Dell also includes customer reviews and ratings on their carousel ads. This reinforces potential consumers’ trust in the quality of their products. Their approachable ads create a level of customer satisfaction that generates sales and revenue.
7. PicsArt
PicsArt, a beloved photo-editing app, is a popular creative outlet for photographers, photographers, and artists alike. Facebook Carousel Ads are an effective tool to market PicsArt. They allow businesses to showcase multiple images, videos, or both in one ad.
Utilizing this format for PicsArt allows businesses to showcase the range of features the app offers in a visually pleasing and engaging format.
Examples of how PicsArt can be incorporated into a carousel ad include showcasing highlights such as the layer, mask, or edit tools. It can also offer step-by-step instructions on how to use them. Or it can feature before and after images demonstrating the app’s potential.
Additionally, PicsArt offers a range of pre-made creative assets. Examples of such are stickers and templates. They can be shared in an ad to increase engagement further.
And now, if any of the examples mentioned above inspired you, you may visit TurnKey Marketing and get started with Facebook advertising and more.
Check Out These Facebook Carousel Ad Examples
Facebook carousel ads are an effective way to communicate your message and capture your target audience’s attention. They are a great way to be creative and show off product features in an interactive display.
Use these Facebook carousel ad examples for inspiration, and get creative in crafting your own carousel ads to appeal to your target audience.
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Link builder, Marketing Advertising specialist at SEO, done work on many site through guest posting. Have 5 year of experience in Guest posting. Email: [email protected] Whatsapp: +923421747707
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