When first looking at your digital marketing investment for the coming year, it can be a little overwhelming. Your company’s social media accounts? Website? What about new media strategies? In many ways, it’s the same for real estate agents. Because of the opportunity that lies ahead, it’s much more important than ever to understand the value of investing in Tucson IDX.

So, what are you waiting for? Let’s take a look at the top 7 smart digital marketing investments real estate agents are making in 2022!

Create and Run a Great Ad

In many ways, creating and running a great ad are very similar. Both require research, a plan, and execution. The only difference is that with digital marketing, you need to factor in the reach of your ad, as well as the potential impact of your ad across various platforms.

Grow Your List

Most digital marketing plans assume you will continue to increase your list of customers over the long term. While it’s certainly possible to grow your email list in 2022, it’s a much less straightforward process to increase your list than it is to build a relationship with a new customer.

7 Smart Digital Marketing Investments Tucson Real Estate Agents Are Making in 2022

To grow your list, you’ll need to create content that speaks to your customers’ needs. For example, if you sell services that improve tenants’ rental properties, you might write articles about the best ways to market a rental property.

It’s important to remember that content is king in 2022. According to the Content Marketing Institute, content is the backbone of digital marketing. It’s not just About Us anymore; it’s your brand.

Published Content

In many ways, publishing content is similar to creating and running a great ad. Both require research, a plan, and execution. But instead of creating ads, publish your content.

Now, the catch is that instead of simply creating content, you need to publish content that is valuable to your readers. That said, there are a few important differences between publishing content and creating ads.

First, your readers expect quality content, not ads. You have a limited budget, so make sure you spend it well.

Video Marketing

As mentioned above, video marketing is a powerful and easy way to increase your list of customers. But it’s also a great way to increase your revenue. For example, you could host a free webin event. You could also create a video series talking about the ins and outs of buying a home. Either way, you could use the webin event or the video series to publish content for your list.

Secondly, video marketing represents a great opportunity to build your brand. Consumers want to know who you are and why you do what you do. That’s why creating a video series is so powerful.

On-site Marketing

On-site marketing is a great way to promote your business. You can use the SAME keywords you used for your digital marketing plan. For example, if you used “grow your mailing list” as one of your marketing goals, you could host a “free online training” webin event.

In-Home Marketing

In-home marketing is a great way to promote your company. You can use your same keywords for your home page. You could also publish a tip or two about improving your home.

Smartphone Games

In many ways, smartphone games are similar to on-site marketing. They are quick and easy ways to increase your list of customers. But they are also a great way to promote your real estate business.

Conclusion

As you can see, the value of investing in digital marketing really is worth the wait. The sooner you start planning for 2022, the sooner you can start making smart investment decisions that will pay off in the long run.