There are a lot of different press release distribution services out there, and it can be hard to determine which is the cheapest and best option for you. We’ve compiled a list of what to look for in a press release service to make the decision easier. So do you want the cheapest option? What is the best customer service? We’ll help you figure it out.
Before delving further into what to look for, let’s explore a press release distribution service and why you might need one.
What is a press release distribution service?
A press release distribution service is a platform that helps you send your press release to media outlets. This can be immensely helpful in getting your story out there and getting media attention.
Press Release Distribution Services: How To Choose
Now that we’ve got a good understanding of what a press release distribution service is let’s explore some of the factors you should consider when choosing one.
Identify Your Target Audience
Who are you trying to reach with your press release? Once you know that, you can start looking for a press release distribution service that has experience reaching that particular audience.
For example, if you’re a tech firm, you’ll want to find a service that specializes in distributing press releases to influencers in the tech industry. On the other hand, if you’re trying to reach a more general audience, you can look for a service that has experience reaching various media outlets and journalists in different industries.
Once you know your target audience, you can look at different press release distribution services and compare their features. The main features you’ll expect in most services are:
Mailing the press release to inboxes of journalists’ – You want to ensure that your press release will reach the journalists’ inboxes.
Press release distribution to official partners’ blogs and news outlets – Besides mailing the press release to journalists, you also want to ensure that the distribution service affiliates with popular news outlets and blogs in your industry. That way, you can be sure that your press release will reach a broad audience of influencers.
In addition to these core features, there are extra features that some services offer, such as:
Press release optimization: This feature helps you optimize your press release for search engines so that during a search, your press release is more likely to appear as a top result.
Social media amplification: Some services will help you amplify your reach by sharing your press release on social media platforms.
Reporting features: Once your press release has been distributed, you’ll want to be able to track its performance. Some platforms offer report features that analyze how often your press release was shared, viewed, or clicked on.
Now that we’ve looked at some of the features, let’s talk about price. Distribution services can range from free to upwards of $500. The price will often depend on the size of your distribution list, the number of times you want to distribute the press release, and whether you want any extra features, such as social media amplification.
You should expect to pay a premium if you’re looking for a service to distribute your press release to many media outlets and journalists. You can expect to pay less if you’re looking for a more targeted approach.
Now that you know what to look for, let’s look at the organic distribution of press releases and some of the best press release distribution services.
Organic distribution of press releases
Organic distribution of press releases is where your news genuinely appeals to journalists and bloggers, who then share it with their audience. This is the most effective form of press release distribution because it results in media coverage that is not only seen by many people but is also trusted and credible.
The best way to ensure organic distribution is to write a press release that is newsworthy and interesting and then distribute it to the right people. You can use a press release distribution service to help you with this.
Here are some of the cheapest and best press release distribution services:
Web 20 Press
Web 20 Press is a press release distribution service that offers wholesale and reseller pricing for its services. It also has a network of over 400 news outlets and journalists whom it can distribute your press release to.
In addition, Web 20 Press also offers a premium syndication guarantee on Google News. If you use their service to distribute your press release, it is more likely to appear as a top result on Google News.
Also, if you’re looking for a service that can help you target the media, then Web 20 Press offers campaigns specifically for this purpose. With Web 20 Press, you can rest assured that they will feature your brand on CBS, NBC, and Fox.
Web 20 Press’s standard Press Release package costs $49 and offers distribution to 300+ News Outlets.
PRunderground.com is an affordable online press release distribution service that helps small businesses and organizations get the word out about their products, services, and events.
PRunderground.com offers several press release distribution packages. With their starter package, which costs $49.99, you’ll have distribution to DigitalJournal.com, and your press release will also be syndicated to Google News and published on 80-plus websites.
Send2Press.com is a press release distribution service that offers digital and traditional PR solutions. It has been in business since 1983 and has a network of over 40,000 opt-in writers and media contacts.
Send2Press.com offers several services, including press release writing and social media promotion. The cost of its services starts at $99.
Several press release distribution services offer different features at different price points. Choosing a service that will fit your needs in terms of cost and features is essential. Ultimately, the best way to ensure organic distribution is to write a press release that is newsworthy and interesting and then distribute it to the right people. A press release distribution service like Web 20 Press, PRunderground.com, or Send2Press.com can help you with this. It is essential to choose
HussaiN is a full-time professional blogger from India. He is passionate about content writing, Tech enthusiast & computer technologies. Apart from content writing on the internet, he likes reading various tech magazines and several other blogs on the internet.