Link building is the process of gaining other websites attention to link back to your website. In simple words, a link is an HTML reference that allows users to click and visit different pages. Most of the salespersons and businesspersons show their interest in link building to inspire referral traffic and upsurge their site’s authority.

Link Building Methods

Unquestionably, there is a correct and incorrect method to form links for your site. Genuine link building is a time-consuming approach to drive organic traffic via Search Engine Optimization (SEO) techniques.  However, this way guarantees long-term viability of your site and that’s how White hat link building is done right. While black-hat SEO practices can be a tempting option, it can land you in complications.

Why Is Link Building Imperative?

It is significant to build links to strive for a business comparable to yours. Through link building, Google ranks billions of web pages and if your link is popular and your site contains quality resources, they will rank you higher. Few ways to build a link:

1. Manually generating links

It means adding a website to your social media profile, writing comments under blogs or contacting directories. It can be done with minimum effort but is the least effective method to build links.

2. Buy hyperlinks

You can pay webmasters or authors a fee and they will link back to a page on your website. However, this is against Google’s webmasters guideline and can result in a penalty. If you practice this strategy, your ranking can get worse or Google search index can remove your page.

3. Earn the links

Though, it is the hardest way for link building but it is the most genuine. It is the method to get white hat links done right.

Steps To Create A Building Link Through Content Creating:

i) Get to know your target audience

 You must get familiar with your audience by getting a detailed description of visitors like what they care about, how they spend time online or hang out. Research will aid you to keep and expand your current audience. Enlist appealing websites of your audience to reach them.

ii) Make content for your page

You must create quality content in order to lure other websites to link to you. For example, if you sell a product, do not simply write about the greatness of the product and reasons to buy it. Instead, create quality content that answers random questions of the audience or solves their issues. You must keep on auditing your existing content and keep it up -to date. Writing a blog on your website to build reputations and brand awareness is another way to show how white hat link building is done right.

iii) share the content with other websites

To build links, send the content created to those sites that have similar interests. Such websites may be willing to use your content and can aid visitors to follow your link through them. Email blogs are usually ineffective, thus, prefer social media to reach and share links with them. Most importantly, be polite and conduct yourself professionally. Try to be persuasive through your content and tell how your content is unique and improves chances to get a link to your page. Some ways to reach are:

• Social media

You can share your content through platforms like Twitter, Facebook, or Instagram. When people like, share forward, and talk about your content on these platforms, you will receive more links. You can create an infographic, a data visualization, video, images, and even reports for people who find them interesting, relevant, funny, or informative.

• Guest blogging

It is when you create content for another website. So, the other website gets content for free while you are able to get the link back to your site whether that be within the content or through the author’s bio. Find other blogs from your work of interest, pitch, agree on relevant topics, and write a post for them.

• Resource page link building

Through such pages, you get backlinks that curate and link out to useful industry resources. The sole purpose for the existence of these pages is to link our audience to helpful and useful resources. Thus, if your content is valuable, you are actually helping them to fulfill the page’s purpose. Reach out to them and suggest your resources for inclusion.

• Broken link building

Find a dead link from a page, create your own content, and ask everyone already linked with the dead ones to replace it with yours instead. Webmasters who are worried about their pages do not want visitors to lead to broken pages; hence, this strategy can work well for you.

HussaiN

HussaiN is a full-time professional blogger from India. He is passionate about content writing, tech enthusiasts, and computer technologies. Apart from content writing on the internet, he likes reading various tech magazines and several other blogs on the internet. Email ID: arrowtricks.pvt@gmail.com