Let’s admit it: Design is the most important aspect of a website as it makes the first impression. Simple and visually appealing websites attract customer’s attention and improve retention. It also directly or indirectly affects conversions. The design of your website reflects your level of professionalism and increases your brand’s credibility. On the other hand, websites that are difficult to use, lack consistency, and creativity tend to have a high bounce rate and low conversions.
4 Tips to Hire a Local Website Designer
Due to its importance, web designers are always in high demand. Everyone wants to have a solid online presence and designing a website is the starting point. It goes a long way in the success of a business. Finding a web designer that is up to your expectations and successfully fulfills your design requirements is sometimes a challenge. This is particularly true if you are a local small business with financial constraints. The following tips will help you find the most suitable website designer within the budget.
There are the following 2 very important factors to consider before embarking on a web designer search.
1. You must spend time specifying in detail what you want your website to achieve. For example, you run a bridal shop. You may want to create a gallery to display all dresses, a contact form for people to send you a message, a blog section to publish regular articles, etc. Write everything down and use screenshots from other websites as examples to illustrate exactly what you mean. The more specific you are, the easier it will be for your web designer to deliver the right product and come up with the right price.
2. You must know who will be managing your website. You will need at some point to change, update, or add some content to your site. Will you do it yourself or rely on your website designer to do it for you? Whichever option you choose will have an impact on your business later on.
Once you have defined your website requirements and how you will be managing your content, you can start searching for the right website designer. As a small local business owner, you may not be able to commission both a web designer and web developer, the best option is to choose someone who can do both. Let’s have a look at some options to do this.
Use Google Search
Google search is always the first and best place to find information. To locate web designers in your area, simply enter the terms like web designers in Texas or web design Cairo. This will fetch you an extensive list of all the web designers and agencies in your area. You can check each one of them by going to their websites/social media pages and assessing their experience, skill sets, portfolios, and reviews. This will help you narrow down the list to the top 2 or 3 contenders.
Some of these web designers will work independently handling all aspects of a website while others will collaborate with others such as developers and project managers. See which one provides a perfect package of experience, expertise, and price.
Word of Mouth
Word of mouth is an effective way to find local web designers. Hearing recommendations about a service from a trustworthy source such as a friend is as powerful as ever. If you know someone who is already happily working with a web professional, you should get in touch too. Submit your requirements and take it from there.
Don’t rush to take a blind decision, however. Check their online portfolio before entrusting them with your own project rather than completely relying on your friend’s opinion. You may also want to contact some other clients of the designer and seek their feedback.
Check Local Business Websites
If you don’t know anyone who knows a website designer, you can also check local business websites in your area. Very often, small business websites are built by small agencies or freelancers. Those web professionals also placed a link in the footer of their client’s websites to their own website. This helps them promote themselves. Click on their links and see if they are a good fit for your web design project.
There are two advantages to using this method. First, you are likely to find a local agency or freelancer which is a better option than someone who is miles away. Second, if they have built a local website in your area, they will most probably build one for you too and within your price range.
Use Google Maps
If you are not successful with the above 3 methods, you can use Google maps. Go to Google maps and search for website designers. Google maps will display all the website design services that are local to you. Go and check whether or not any of these would be suitable candidates. Select 2 or 3, get in touch with them and ask them to send you a quote based on your blueprint. Google maps is also a way of sourcing local website designers.
All of these methods rely on sourcing local services. Working with a local web designer is more efficient as they are much faster to deliver and understand your needs.
Whether you are a small business or a large enterprise, if you are looking to hire a web designer, always remember this. Spend as much time as you can to define what type of website you want and how you are planning to maintaining it. Failing to do so will cost you more money and effort now and in the long run.
HussaiN is a full-time professional blogger from India. He is passionate about content writing, Tech enthusiast & computer technologies. Apart from content writing on the internet, he likes reading various tech magazines and several other blogs on the internet.