How you can improve your online content


Marketing your business online is perhaps the most important step of a successful marketing campaign, and a large part of this is down to producing engaging content. From blog posts and aesthetic Instagram photographs to starting a Twitter conversation, followers are looking for relevant, interesting content that builds a relationship between themselves and a business, which in turn helps to build sales and drive SEO.

Boost Your Content Online

However, creating quality content can be tough if you are not used to doing it. Here are some tips on how you can improve your online content.

Engage online influencers

One way of boosting the integrity and outreach of your online content is to collaborate with an online influencer such as an Instagrammer or a blogger. With followers often numbering in their thousands – sometimes millions – having your business or product reviewed by an influencer will increase your visibility to a far greater customer base all around the world. By building a trusting relationship with an influencer, you might have a successful collaborative relationship for years to come. A blogger outreach service such as Click Intelligence will match your business with a blogger who is suitable for your brand and customer base.

Learn the necessary skills

Creating online content often involves skills which you may be unfamiliar with, such as filming and editing YouTube videos, composing beautiful Instagram photographs, and writing coherent and engaging blog posts. If you are unsure how to do these but simply rush into producing online content as everyone is doing it, your content might not be of the highest quality and could, in fact, cast your business in an amateurish light. Take the time to learn the skillset needed to excel in your chosen platform by taking, for instance, video editing courses or working on your online writing skills.

Invest in the best equipment you can afford

While certain forms of online content require nothing more than a social media account and internet access, others are more technically involved. If you are shooting a YouTube video, for instance, you will need a camera and video editing software. Although you should always seek to develop your own skillset, there is some truth that you are only as good as your equipment. You might want to invest in the most reliable equipment you can afford; a DSLR camera, for instance, or a smartphone with a professional quality camera.

Tell a story with your content

Human beings crave stories as they help to build a connection and understanding of the world. This same principle can be used when crafting your online content: stories build a human connection based on empathy, and as such, studies show that conversion rates are boosted by 30% when storytelling is used in online marketing. Key tips for telling a story with your content includes creating a relatable, likeable protagonist – readers respond better to empathetic characters who are similar to themselves – and demonstrate how your brand can fit into your followers’ own lives.

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