Local SEO: According to recent statistics by Google, there over 1 trillion searches that are done on the search engine on a yearly basis. The internet has become the biggest marketplace surpassing traditional forms of media.
Why Local SEO is Important?
If you’re looking to grow your business, it is imperative that you’re investing in digital marketing. If you’re a local business, there is a high chance that you’ll be targeting an audience that is located in particular geographical confinement. Here are some of the reasons why local SEO is important for your local business.
Works for Your Customers’ Benefit
It is obvious that you care about your customers and you’d want them to have the best experience when they visit your shop. Nowadays, the experience will not begin when they set foot in your shop but when they first interact with your online store.
A good way of making your customer’s experience memorable is by making it convenient. Is it easy to navigate your site? How many clicks are needed before the potential customer can get back to the homepage? Figuring out such information can be a challenging endeavour when you don’t have a foundation in digital marketing. That is why you should be searching for agencies that provide local SEO near Atlanta.
More than 68% of people looking for local businesses will start their journey on search. It doesn’t matter if they’re looking for a product or service, the modern consumer has become savvy. He or she will want to do research before making any purchasing decision. A business that deals with face to face transactions are likely to benefit a lot when it comes to local SEO. You could be missing out on the biggest share simply because you’re too stubborn to embrace modern marketing techniques.
Google will only show results that are not only relevant to the search term but also the local vicinity. Your name, address, and phone number need to be consistent so that algorithm is not overlooking your website when it comes to presenting search results.
Free Source of Advertisement
This is perhaps one of the main reasons you’d want to invest in local SEO. Once you rank for 3-pack, you’ll not have to spend on anything to get quality traffic. SEO has the best ROI and it is something that is only achievable when there is a strong foundation. You shouldn’t have to rely on the proximity of ranking hoping that you’ll get traffic. There should be an effort to try to improve the organic result of the business.
Once you’ve been convinced that local SEO is the way to go, it is important that you’re looking for search terms with local intent. Keyword research will help in getting an idea of what potential customers could be searching for.
A good hack would be to reverse engineer the audience so you can understand their needs and the pain points. Your biggest marketing challenge will be to generate quality leads and local SEO can help you achieve this lot quicker compared to other marketing efforts.
You Make More Money
According to Google, more than 78% of local searches will end up in a purchase, either online or offline. You could be hindering your conversion rates if there is no proactive approach when it comes to local SEO. There could be a new customer in the neighbourhood that is looking for the product or service that you’re providing. Your competitor is likely to close such a sale ahead of you simply because they’ve invested in local SEO.
Getting the Right Digital Marketing Agency
Once you’ve decided that you’d want to invest in local SEO, it is crucial that you’re getting the right digital marketing agency. Ideally, you’d want to work with one that has a proven track record of helping businesses grow with local SEO. Since SEO is all about results, the agency should be able to demonstrate what they’ve been able to achieve for their clients. You can ask for their portfolio and case study so that there is confidence in seeing results with local SEO.
If you’re a business that targets a particular geographical area, it is imperative that you’re investing in SEO. You want to be in front of the potential audience at all times. Once you get the right digital agency, you can be assured of seeing gains with your SEO efforts. You shouldn’t stop investing in SEO just because you’re not seeing results in the first few months. It takes a while to pay off but it will be the best decision you ever make.
HussaiN is a full-time professional blogger from India. He is passionate about content writing, Tech enthusiast & computer technologies. Apart from content writing on the internet, he likes reading various tech magazines and several other blogs on the internet.