What differentiates a brand from a business? There can be a lot of answers to it. Some people vouch for customer retention while others will talk about innovative marketing attempts.
But there are some things that can never be replaced, including:
1. Keep a Clear Vision for your Brand
When you are running a business, things cannot happen ad-hoc as it will disrupt the timelines and flow of your business. According to a study, close to 20% of businesses fail in the first year. This is usually due to a lack of vision, as the vision is directly responsible for all the other business operations.
You should take into account the following when you are developing a vision for your business:
- The Revenue generating ability of the business and the timelines
- The SWOT Analysis of the Business Idea and its phases of implementation
- Industry standards and the average way of doing business.
- Industry leaders and their marketing strategies, etc.
- The Pricing of the Product and the competition’s take on the same.
These factors will help you chalk out a plan, but do not forget to keep contingencies in place, especially if the plan is long term and includes activities for more than a year.
2. Chalk out a Simple Yet Elegant Branding Strategy
Once your vision is ready, you need to implement it. This is where your branding strategy comes into play as these activities will stay with your business, forever. Developing a strategy is fairly easier than executing it, as the execution will have bottlenecks like budget, reachability, etc.
For more effective branding, the communication has to be uniform and the same has to reflect in all kinds of adverts and other social media posts, too. If you are investing in other avenues, make sure the communication is properly aligned with the values of the brand ethos.
3. Sell a Unique Story to Your Customers
Nothing sells easier than a story backed by various emotions, as a story connects to people on a deeper level and creates great opportunities for the brand. So, if you want your brand to be remembered, you need to craft a story with a message for the customers!
A study showed that 13% of customers would pay more to a brand, which creates a positive impact! This story can have key pointers, with respect to the development of the project, or how it solves a million-dollar question.
This way, the marketing of the product becomes easy-going and the story starts selling itself, thus boosting the product sale.
4. Integrate Brand Values in your Campaigns
Every brand has certain values, which a customer latches on to and relates itself to. Just like Nike gives out the impression of a sports-enthusiastic brand or a Jeep gives the impression of a luxury and adventurous brand, similarly, your brand should also come up with such markers.
This phase is important as it will guide in the creation of a niche for the brand, which you can encash for the coming days. You can also go deep in the niche and create micro-segments and target customers with greater needs.
5. Write a Groovy and Catchy Tagline
Taglines can help you create your own name in the industry. They can etch the brand in the mind of your customers. Just like “Think Different” and “I’m Lovin’ it” have become a part of our daily lives, you can push your brand to newer heights with a good tagline.
6. Use Digital Business Cards
Networking events and business cards have a very close relation. One doesn’t make sense without another. But, don’t we all know most of the business cards collected in these events end up in the dustbin?
READ: Learn How Instagram Analystics Can Help Your Business Improve It’s Social Status
To prevent that, you can instead get yourself a digital business card that can be shared on your prospects’ phone with one tap. They help you share a lot more information like the link to your website, social media channels, and other contact details.
7. Create an easy-to-remember Logo
A logo is also important for the business, as it is like the identity of the business. Without an identity, the business can be misunderstood by its customers and this confusion will help the competition to gain the market share.
Logos speak loudly where marketing campaigns fail to deliver, as the human brain registers picture easier than sound.
Hence, visual representation of brand values with the colors and typeface depicting each of these values creates an instant impact in the mind. Colors improve the recognition of a brand by 80%.
8. The Presentation of the Brand matters
Whoever said that presentation does not matter has not understood brand building from its core. Presentation helps in product differentiation, premium pricing, and psychological advantage – all relevant tools for attracting new customers and stabilizing things in the market.
Now that you know what you need to do to create a brand, what’s the wait worth for? Start implementing them one by one.
HussaiN is a full-time professional blogger from India. He is passionate about content writing, Tech enthusiast & computer technologies. Apart from content writing on the internet, he likes reading various tech magazines and several other blogs on the internet.