Google My Business is a powerful tool for businesses that want to be found on Google. Your business listing on GMB will appear in the local pack when users search near your location, and it could also show up as an answer to questions like “What restaurants are nearby?” But what if you don’t have a Google My Business account? Or worse, what if your listing isn’t optimized? That’s where this post comes in. Here we’ll go over how to scale your gmb optimization by outsourcing so you can rank better in local searches.
Enter Compete Data for Your Listing
Google My Business isn’t just a place to share your info; it’s also an important part of Google’s local results. When someone searches near your business location on their phone or computer, they’ll see information about your GMB profile in the search engine.
To optimize this listing, make sure that all of your GMB data is complete and accurate. All basic information should be filled out in full–including hours, location, contact info (address, phone number), website address, and category details.
Categorize your Business
You should also use the category field to your advantage to rank better in search results. Google will have a couple of categories pre-populated for you, but why not make it easy on yourself and add more? This way, you’ll be able to show up in more searches!
For example, if your business serves both beer and wine, you could have one GMB listing for your bar that’s specifically set up to show up in Google searches for bars. Then under the “More Categories” section of My Business, add a new category called “Wineries and Bars.”
Google looks at your GMB listing to find out what keywords are most relevant for your business. If you don’t have the right keywords set, Google will just show listings from similar businesses nearby instead of yours!
That’s why it is so important to fill in all possible information about your business and to include words that describe what kind of service you offer, your company size, and what you do.
You’ll also want to include keywords that describe the geographic area in which you serve customers–and if there are any other important words related to your business that we didn’t mention here, make sure they’re included too!
Google takes a look at your photo gallery to get an idea of what kind of business you are. It’s important to use photos that represent the brand accurately, and this can be done with both professional headshots and pictures from customers’ visits!
Make sure these images show not only the inside of your store or restaurant but also any important features and your surroundings. Photos should also be tagged with relevant keywords so that they can come up in searches related to the products you’re selling or photos of food from your restaurant!
Local Posts are a great way to share information with people who are near you! They live on top of the search results in Google Maps and provide targeted content for anyone searching around your physical location.
Allow Messages from Customers
If you haven’t already, make sure to create a Google My Business account and then turn on “Allow Messages from Google.” This will allow your business to receive messages about how users found you, what they’re searching for, and more. You can also download the GMB app so that you can respond right away!
Customer reviews are a powerful tool when it comes to ranking on Google. Not only will they help you get found in searches, but also the number of reviews that your listing has can influence how high up you rank for relevant keywords!
Google takes into account what people say about your business and where those comments are coming from–whether or not they are from social media or Google–and it will use these reviews to help determine your ratings and how high you rank.
It’s also a good idea to ask customers who are happy with their experience to provide feedback by writing an online review!
If your business is open for appointments, you should add a booking button to your GMB listing. This will help people find out when you are available or if they can make an appointment with just one click!
There are many things you can do to optimize your Google My Business profile, but these few tips should help get you started. Make sure that your description is accurate and includes keywords! Add photos of the inside of your business and outside shots or anything else relevant to what people will be looking for in a GMB listing!
HussaiN is a full-time professional blogger from India. He is passionate about content writing, Tech enthusiast & computer technologies. Apart from content writing on the internet, he likes reading various tech magazines and several other blogs on the internet.