How To Improve Ecommerce Performance

Many entrepreneurs struggle in this industry because it can be hard to stand out, get your store noticed, and compete with more established stores.


Are you looking to improve your e-commerce performance? Whether you are just getting started with your online store or struggling to succeed, there are always strategies that you can use to improve the performance of your store and you might find that combining a few of these can make a huge difference to your e-commerce business.

Many entrepreneurs struggle in this industry because it can be hard to stand out, get your store noticed, and compete with more established stores. However, there are ways to improve performance, so read on for a few of the tried and tested ways to improve e-commerce performance.

Diversify Product Range

One of the main reasons that people struggle with their e-commerce store is that they are selling products that are too niche. While it is certainly helpful to have a certain market to target, you could also be holding yourself back, which is why you should look to diversify your product range and appeal to a broader audience base. It is a good idea to take a look at what products are trending and to find ones to sell that are relevant to what your current range is.

Improve Product Details

Product details often let down an online store because they are not clear enough and/or are too generic. You need to remember that people are always taking a risk with online shopping because they cannot physically hold and try out products, so you need to mitigate the risk for them by providing high-quality product details. These should include:

  • High-quality photographs from different angles
  • Pictures of the product in use (such as a model wearing clothes)
  • Product video
  • Unique descriptions
  • Tips for use
  • Ingredients/materials

Include Customer Reviews

It is also essential to include customer reviews as this can make a huge difference to your success. Consumers will always look to customer reviews before making a purchase as this will give them an idea of what the product is like along with the customer service, plus it also helps to show that you are a reliable and trustworthy brand. There are so many online stores in today’s day and age and, unfortunately, many of these are unreliable and unprofessional so consumers need reassuring – with reviews being one of the best ways to do this.


If you are struggling to get people to visit your online store, then SEO and PPC are both worthwhile. SEO (search engine optimization) is helpful for long-term results but can take a while for results to show, while PPC (pay per click) can provide immediate results, so it can be worth using both digital marketing strategies to help to direct more traffic to the store, improve brand awareness and help you to compete with more established online stores.

Create Valuable Content

Content creation is a smart way to increase visibility, but often businesses do not put as much effort in as they should. Bland, boring, and generic content is easy to ignore, but if you are providing high-quality content that your target customer will find useful, interesting and valuable, then it can do wonders for your online store. High-quality content will direct more traffic to the store, allow you to showcase your expertise, and allow you to be of value to your target customer beyond the products that you provide.

Influencer Marketing

Influencer marketing has started to become one of the most effective forms of digital marketing in recent years and can certainly help you to take your e-commerce store forward. If you are able to find someone with power, reach and influence in your market to promote your products then you will be able to reach a much larger audience, improve your brand reputation and encourage more people to try your products. This can have a huge impact on the success of your online store in more ways than one.

Reduce Shopping Cart Abandonment

Online shopping cart abandonment can be incredibly frustrating as an e-commerce store owner and one of the main reasons for deflated conversion rates. Fortunately, there are a handful of strategies that you can use to reduce shopping cart abandonment such as:

  • Live chat support
  • Free shipping
  • Improving the payment process
  • Multiple payment options
  • Enable saved shopping carts

Referral & Loyalty Programs

It is also a smart idea to start both referral and loyalty programs. Referral programs incentivize your existing customers to recommend your store to their network, which acts as word-of-mouth marketing and makes it possible to reach a much larger audience and people that you may not have otherwise reached. Loyalty programs, meanwhile, encourage existing customers to keep using your business and this will help you to retain customers and build a loyal base, which can provide the platform for you to then go on and find ways to attract new customers.


Promotions are always a smart way to attract new customers and can even help you to get customers that are loyal to other brands to take a chance on your store – you can then persuade them to stick with your brand through loyalty programs, high-quality products, and excellent customer service. Promotions such as 3 for the price of 2 or free shipping when you spend $X amount are smart as they encourage people to spend more than they perhaps normally would and this can add up to a significant amount.

Be Responsive On Social Media

Social media is the perfect tool for smaller online stores yet often an area that is misused. In addition to sharing high-quality and valuable content, you should also use this platform as a communication tool with your target customer so you need to be responsive on here and try to build a community for your target market. You should also respond to comments, questions and messages promptly as people will always use a store that they know is easy to get in touch with.

Hopefully, this post will give you a few ideas and inspiration to improve your online store performance and find more success with your e-commerce business.

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