Instagram For Start-Ups: 7 Reasons To Invest Right Now

Since its inception, Instagram has garnered a substantial fanbase and become a powerful tool for marketers. Due to its exceptional reach, it can help...


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Since its inception, Instagram has garnered a substantial fanbase and become a powerful tool for marketers. Due to its exceptional reach, it can help a business improve its visibility and expand its presence in the market.

The best thing? 

You don’t even have to spend a single dime to increase your followers on Instagram and get started with your marketing blitz.

Sounds pretty awesome, right?

We know it does. Hence, if you haven’t jumped on this bandwagon yet, you’re doing your business a massive disservice.

How To Get More Followers On Instagram?

If used tactfully, Instagram can, indeed, boost your business growth a lot quicker than you’ve ever dreamt of. However, to achieve such an unbelievable feat, you’ll have to fulfill a pretty basic criterion first – increase your followers.

While researching about it, most people tend to look for a guide on “how to buy instagram followers?” However, if you’re looking for a more organic approach, we’ll ask you to avoid doing that and follow our tips instead.

To increase your Instagram followers, you should –

  • Add relevant hashtags.
  • Target a specific time or period for posting your marketing-related innuendos.
  • Follow the recent trends as closely as possible.
  • Boost the essence of local discovery through the usage of geotags.
  • Get more product reviews and sponsored posts.
  • Share user-generated posts for more engagement.
  • Monitor the growth of your followers closely.
  • Use the Instagram tools as efficiently as possible.

If you aren’t capable enough, you can hire a social media marketing service and ask for their expertise instead. They will take care of all the relevant duties and help you focus on your organization’s overall growth and usage of marketing strategies.

Why Should You Invest On Instagram Marketing? 

Like Facebook, Instagram marketing has become pretty popular on the internet as well. Keep reading to find out why.

Reason – 1: It Offers An Excellent Market Reach

According to a report, Instagram currently houses more than one billion monthly users, with 63% of them logging in regularly. Therefore, if you can employ your marketing strategies appropriately, it’ll be easier for you to increase your reach and convert leads efficiently.

Reason – 2: The Flexibility Of Instagram Is Immense 

Instagram, due to its massive user base, can help any type of business to thrive properly. With it, you can boost your organization’s brand awareness and reach your target audience. Just make sure to be consistent with your posting routine, and you’re all set!

Reason – 3: Makes Your Organization Much More Relatable 

Whether you believe it or not – using Instagram can be an excellent way to establish your organization as a more prominent corporation.

For example, you can use the “live story” feature of the app to showcase the behind-the-scenes insights, such as the production procedure. It will help you show the human side of your business.

Reason – 4: Get Money Directly From The Application 

In the latest update, Instagram has added a feature called “shop tab,” from where a user can buy your products directly. However, to funnel your potential customers in this section and prompt them to make a purchase, you’ll need to –

  • Include an accurate product description and price.
  • Add a high-quality image of the offering.
  • Write relevant tags to help people find the item efficiently.

Reason – 5: Possibility Of Partnering With An Influencer 

If you want to increase your fanbase, even more, you’ll need to partner with an influencer, period. As the name tag implies, they’re pretty popular on the app and, therefore, can help you reach a broader audience quickly.

Working with an influencer can also improve your trust base to a massive extent due to the virtual authority of these people.

Reason – 6: Increase Your Visibility Through Hashtags 

Using hashtags is, in essence, the best way to stay ahead of your competition and separate yourself from the herd. To make the concept clear, a hashtag generally works just like a keyword.

For example, if someone searches for “#mycalvins” and your post consists of the same, it’ll appear at the top of their search results.

Reason – 7: Engaging With Consumers 

Finally, thanks to the messaging system, you can engage with your consumers properly too. This way, you can get their valuable insights and solve their pain points directly. It, in turn, can grow your trust and reputational base even more.

The Bottom Line 

The world of social media has grown massively within a short amount of time, and it’ll improve even more in the upcoming years. Hence, if you want to boost your business strata more efficiently, make sure to start investing on Instagram today!


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