1 + 1 = 5 when everything comes together in a synergistic platform enabling social media analytics to provide faster, more accurate, and actionable insights across multiple data sources.

What Social Media Analytics Means

Social media analytics and campaign measurement mediums are critical sources of tactical marketing information. The best strategy is not created without it.

The first thing to understand about this analytical method is what social media is. Social media is the sharing of information — ideas and thoughts — using computers to build virtual networks and communities. Social media uses the internet to provide speedy transmission of information. Content may include personal information, documents, videos, and photos via computer, tablet, or smartphone by way of web-based software or applications and often employing it for messaging.

The Pew Center has reported that about 70% of Americans use social media to connect, check news content, share information, or simply entertain themselves. Using a report like this one by the Pew Center is one way of using analytics that helps people understand where the information is going and who might be seeing it. Can it help you and your brand.

Using Social Media Analytics to Boost Your Brand

If you offer a product or service over social media, then you probably have a market you are trying to reach. A market is a little like a pond full of various kinds of fish. To catch the fish you want, you need a lure. Over time you may adjust your use of lure as you gather information on your success catching that fish.

Not to belabor the metaphor, but the fish is your consumer; the market is the pond. Finding that consumer who will be attracted to your product or service requires understanding the consumer and understanding the market data. That is not always easy in today’s world of information overload.

Knowing Your Market Landscape

Understanding the consumer and market landscape – the fish and the pond — is not only crucial. It can be time-consuming and labor-intensive. Having a resource supplying you with digital consumer analysis to keep you informed about your consumers and competitors and their consumers, too, is the type of competitive intelligence that allows you to focus on your product and service.

Competitive intelligence increases your ability to spot social media trends. Knowing what your audience — your consumer — expects and wants and how they perceive your content and messaging can keep you on the cutting edge of providing relevant information. Knowing, too, how your content measures up against your competitors can inform you of the success of your strategy.

Social media analytics is essential to success. Many businesses fail to take advantage of the cutting-edge software available and affordable, keeping them steps behind their competition without even knowing what those steps are or how to make up the distance.

Isn’t it time to get serious about analytics? There is a company that provides innovative customer analytics. It is the ultimate resource for you to understand your consumer and how to reach them.

The company is NetbaseQuid. Other than social media analytics, it offers numerous technologies enabling accurate insights, including the following:

● Customer Experience Analytics

● Next Generation Artificial Intelligence

● Image Analytics & Photo Concepts

● Dashboards and Reports

● Next Generation Platform

● Out-of-the-box Integration

NetbaseQuid ensures you the transformative results you seek through products such as:

● NetBaseVoice of the Customer

● NetBAse Enterprise

● NetBase Pro

● NetBase Audience

● NetBase Live Pulse

● NetBase News

To learn more about NetbaseQuid, the next generation consumer and market intelligence platform, visit them online at https://www.netbase.com/, call them at 1-855-762-6764, or email them at [email protected].