Today, most law firms understand that they need to use marketing to ensure the long-term financial stability of their firm. But some law firms make the mistake of using SEO instead of pay-per-click (PPC) for their marketing strategy. Below are a few examples of when a law firm should use PPC.
Your Law Firm Need More Cases Now
An SEO campaign will take months to see consistent results. Likely, it will take 6 to 12 months. The returns of PPC are just about immediate. PPC is pay-to-play. PPC targets your audience using keywords that are relevant to your law firm. And most people will click on your ad because they need an attorney fast to solve their legal problem.
If the City You’re In has Less than 100,000 people
Gone are the days where ranking your law firm in a large geographic area could be accomplished with SEO. Recent algorithmic updates have changed up this strategy. If the city you’re located in has less than 100,000 people or is surrounded by a rural, PPC is going to be a better option than using SEO for your marketing strategy. Don’t assume that your competitor is running a successful SEO campaign that you can, too. Likely, they’ve been doing it for many years and will have a leg up on you. Also, there are startup costs when launching an SEO campaign that needs to be considered in order for you to decide if SEO is a viable strategy.
Your Practice Area is Less Volatile
Whether a car accident case is worth $50,000 or $500,000, this volatility surfaces in marketing campaigns. In some locations, the cost of PPC can tally up to over $5,000. At the same time, PPC can be a safer choice your practice area is less volatile. It’s been proven time and time again that PPC is a great option if you want to target areas that aren’t that volatile. Keep in mind that the return from PPC is both reliable and predictable. With just a few metrics, you can estimate what a case will cost you.
You Want More Visibility for Your Law Firm
One of the biggest advantages of running PPC ads on Yahoo, Bing, or Google is that you get almost instant first-page visibility on the search engines. If your law firm doesn’t have the time or budget for an organic SEO campaign, PPC is a great option for more visibility. And with Google now have an ad up top, it makes even more sense to use PPC. Recent studies have shown that the top position in Google received more clicks than anything else that popped up on the first page.
PPC Complements Other Marketing Strategies
PPC complements other marketing strategies, such as SEO marketing automation and email marketing. The reason why these channels work well together is that PPC allows you to drive targeted traffic to lead capture forms, which you can then use to send out in emails. Without a doubt, using PPC with other marketing strategies is a great way to increase traffic, build the brand, build trust, and increase conversion rates into new clients for law firms.
You Want to Target the Exact Cases That You’re Looking For
The two things that make a law firm successful are a steady flow of new clients walking in through the door and landing high-value cases. A PPC marketing company will use household-income targeting strategies, demographics, and behavioral statistics to target the exact cases that you’re looking for. PPC uses a lot of information to ensure this. So, if you want to target the exact cases that you’re looking for, PPC is the way to go.
Want to Use a Combined Marketing Approach
There are some PPC companies that combine PPC with machine learning technology, practice area, and country-specific landing pages. You can also get your marketing efforts with PPC backed up with heavy re-targeting on YouTube, Facebook, and Google. This combined marketing approach adds a wow factor to your law firm’s marketing approach.
You Want to Establish or Increase Brand for Your Law Firm
PPC ads can focus on your law firm’s accomplishments, awards or community service. Whatever message you want to send out, you can use PPC ads to create and increase the brand of your law firm. Easily build a brand of excellence, trust, honesty, and commitment for viewers with PPC ads.
PPC ads are effective for all types of attorneys, including marketing for employment attorneys, personal injury attorneys, family attorneys, trust attorneys, and criminal defense attorneys. When you’re looking for a PPC marketing firm, look for one that is experienced, gets results, and will work closely with you. With the right PPC marketing company, you can gain more clients for your law firm and take the business up a notch. Give a PPC marketing company a call today.
HussaiN is a full-time professional blogger from India. He is passionate about content writing, tech enthusiasts, and computer technologies. Apart from content writing on the internet, he likes reading various tech magazines and several other blogs on the internet. Email ID: [email protected]
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