3 Recruitment Strategies to Help Your Business Attract the Best Talent

Recruitment Strategies: Do you want to attract new, high-quality talent to your business, but your current approach is not working?


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Do you want to attract new, high-quality talent to your business, but your current approach is not working?

Recruitment Strategies 

You may not be aware of this, but 73% of job seekers in the U.S are only passively looking for a new job.

What does this mean for your business?

In a nutshell, it means that the top professionals in your field won’t just come knocking on your door, you need to go to them. What’s more, you need to actively convince them that it is in their best interests to work for your company.

How do you do this?

Keep reading to find out!

1.    Utilize social media

You may be under the misconception that only businesses with an unlimited recruitment budget can attract the best talent. Still, the truth is, you can promote your brand and reach out to potential job seekers far more effectively via your social media platforms.

As well as sharing your open roles on Facebook, Instagram, Twitter and LinkedIn, you should also focus on sharing your brand’s story and looking at ways in which you can make your business seem more attractive to potential candidates. Whether that be by posting content around social events, detailing your sustainability efforts or simply promoting the key benefits of working for your business.

2.    Offer the right package

If you want to find the top talent in your industry, you need to accept the fact that they may not all live-in close vicinity to your business. Now, this is not an insurmountable problem, you just need to make sure that you are offering an attractive enough package so that your preferred candidates are willing to travel further to work or to relocate.

Firstly, you need to offer a suitable financial package. Depending on where your chosen candidate lives, it can be a good idea to find out the difference in the cost of living of where they currently live compared to where your business is located. You can easily find this out by utilizing this cost of living difference calculator, ensuring that you offer an attractive enough salary to entice your candidate to relocate.

It is important to remember that money is not everything when it comes to securing a new employee. Today’s professionals want so much more than just financial security. You also need to be flexible, offer employee training and show that you are invested in your staff and their career goals.

3.    Look to employee referrals

If you don’t currently have an employee referral program in place, then 2020 is the year that you should set one up. Asking your loyal and experienced employees to reach out to their professional and personal network to fill positions within your company is a simple and effective way to track down the best talent.

While the costs involved in setting up this type of internal program are relatively low; the benefits are substantial and include:

  • Lower turnover rates
  • Higher quality hires
  • Shorter hiring times
  • Shorter integration times
  • Less investment in hiring

Need help setting up an employee referral program within your business? Check out these top referral program software tools that will help you attract the best talent in no time!


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